Discourse: A summary
1. Elaborate what you have learned through out the course.
Discourse, the word in itself was a foreign concept to me until this course. However, the things I've learnt throughout the course, ranging from fairclough's theories to feminism are all too familiar.
This introduction to discourse has given me the opportunity to fully understand and realize the meaning of linguistics. This is especially crucial to myself, as a learning individual and also to my career as a designer. It has led me to understand the factors which makes advertising what it is and how it impacts us.
Particularly, concepts such as speech acts, Grice's maxims and intertextuality has helped me gain a new understanding on conversations and the world around me. Linguistics is something I've overlooked for far too long and knowing the ins and outs of it is crucial to my comprehension. For example, Grice's conversational maxims has helped me avoid or at least understand miscommunications. Leaning about intertextuality has helped me grasp the effect it has on viewers. Before, I was ignorant to intertextuality's impact and brushed it off just as pop culture nonsense. Getting the chance to discuss these concepts and ideas has improved my abilities to see more than meets the eye.
2. What are the topics that you find interesting or beneficial for future purposes?
Ideology and propaganda is the one that tops the list when it comes to interest and fairclough's framework for future purposes as a graphic designer.
Ideologies have always been something I've had an interest in and opportunity to discuss it on an academic level is a reward in itself. It's interesting to me how we are all voluntarily and involuntarily part of ideologies and it can test the limits of how far a human being can go to protect their respective beliefs. But then again, ideologies and propaganda are key to marketing and advertising as well. It's such a broad topic with consequences that can range from ethnic cleansing to simple ideas such as using heterosexuality in perfume advertising.
Fairclough's 3d model is another factor that plays into advertising and how it can be used to persuade and win consumers hearts. It aids us to analyze the text, the medium and the social impact the advert has on viewers. This is fundamentally what advertising and marketing is: analyzing the customer base and targeting them effectively. Fairclough's framework is therefore, especially essentially to me, not only as an individual but as a designer.
Discourse, the word in itself was a foreign concept to me until this course. However, the things I've learnt throughout the course, ranging from fairclough's theories to feminism are all too familiar.
This introduction to discourse has given me the opportunity to fully understand and realize the meaning of linguistics. This is especially crucial to myself, as a learning individual and also to my career as a designer. It has led me to understand the factors which makes advertising what it is and how it impacts us.
Particularly, concepts such as speech acts, Grice's maxims and intertextuality has helped me gain a new understanding on conversations and the world around me. Linguistics is something I've overlooked for far too long and knowing the ins and outs of it is crucial to my comprehension. For example, Grice's conversational maxims has helped me avoid or at least understand miscommunications. Leaning about intertextuality has helped me grasp the effect it has on viewers. Before, I was ignorant to intertextuality's impact and brushed it off just as pop culture nonsense. Getting the chance to discuss these concepts and ideas has improved my abilities to see more than meets the eye.
2. What are the topics that you find interesting or beneficial for future purposes?
Ideology and propaganda is the one that tops the list when it comes to interest and fairclough's framework for future purposes as a graphic designer.
Ideologies have always been something I've had an interest in and opportunity to discuss it on an academic level is a reward in itself. It's interesting to me how we are all voluntarily and involuntarily part of ideologies and it can test the limits of how far a human being can go to protect their respective beliefs. But then again, ideologies and propaganda are key to marketing and advertising as well. It's such a broad topic with consequences that can range from ethnic cleansing to simple ideas such as using heterosexuality in perfume advertising.
Fairclough's 3d model is another factor that plays into advertising and how it can be used to persuade and win consumers hearts. It aids us to analyze the text, the medium and the social impact the advert has on viewers. This is fundamentally what advertising and marketing is: analyzing the customer base and targeting them effectively. Fairclough's framework is therefore, especially essentially to me, not only as an individual but as a designer.
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